Many of us love the idea of owning a business, being our own boss, seeing our brand counted among the best in the industry … but most of these beautiful dreams evaporate in the light of day. We want to be a successful startup, but we get stuck on the “start.” Well, we all need a bit of a wake-up call or a bit of a shake-out-of-your-comfort-zone-and-start-up call!
It was Walt Disney who said: “All our dreams can come true, if we have the courage to pursue them,” and it was through Deepak Roy, the founder of GeniusLead that we saw that this is really true. There were many things that could have held him back – his high paying steady job, a new addition to his family with his wife pregnant, rules and regulations of starting up a business in the UK. All this and more could have held him back, but he didn’t let fears bog him down. He took a bold step towards his dream and worked at it with all his might!
We aren’t saying you should rush in headlong with no plan or weighing the consequences. That is a recipe for disaster. Rather, the point is not to let our FEAR keep us back. Sit down, calculate the cost, weigh out the pros and cons but make sure your cons are really worth putting your dreams on hold.
Here are a few pointers to help you stop procrastinating and start doing more.
1) Put it down on paper
Write it down and don’t mince words. Let your dreams out in full technicolour and jot down all that you want your business to be. Even if it is just steps that might take time and effort which you may not have at the moment, write them out. Don’t’ hold back – expansion plans, prime real estate for your office – dream big and write it all out.
Narrow it down now and chalk out a plan on how you will achieve those dreams, step-by-step. What is the first thing that you need to do? Then what? Make a list and make it your goal to tick off as many as possible as soon as you can.
2) Take Baby Steps
Look at your list and focus on the achievable micro steps. This will give you the satisfaction that you are doing something to achieve your dream. Do it every day. At least one task that is connected to your start up vision. Talk to at least one person about your vision every day. Make one phone call that could put the wheels in motion on a task you need to get done. Do not sleep without achieving that one step towards your business.
3) Don’t Go Chasing After Perfection
Yes, we do want everything to be perfect before we launch our business, but realistically this isn’t possible. There will be lessons you will learn, there will be new hurdles you will face and there will be mess-ups that you will recover from. Get the basics right. Put up that board. Now build your business.
Steve Job, the man known to be a perfectionist launched the Mac bug-ridden as it was with the words: “Real artists ship.” The product was by no means perfect, but it had potential and it got right into the homes of people who loved it imperfect as it was. We aren’t advocating launching a product that isn’t tested properly or that could get you into trouble of course. The point is not to get so tied down in the pursuit of perfection that your ship sinks before it sees water! Don’t wait a lifetime to start a perfect business but spend that lifetime perfecting your business.
All the very best to all you entrepreneurs out there. Dream a dream and work your socks off to get it to reality!
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